Overview

For many new sportsbook users, placing a bet can feel intimidating: having to not only keep up with the game, but also considering factors like the current odds, expected winnings, and maybe even gut instinct. The Quick Bets feature for Fanduel’s Sportsbook Canada aims to simplify the process of placing a wager by giving users pre-determined wager values to choose from.

The Hypothesis

By displaying suggested wager amounts, this reduces the mental effort and decision making in placing a bet, thus increasing amounts of bets placed and wager values.

Initial Brainstorming

Looking at competitors and out-of-industry examples, I drew inspiration from how values were selected in gift card selection, text inputs, and custom number pads. I began sketching out new displays for the betslip.

A. Dropdown

B. Arrow Buttons

C. Pill Buttons

A. Dropdown Wagers

B. Pill Button Wagers

Five unmoderated tests were done and some key insights were found:
1. Users preferred the dropdown option: 4 out of the 5 users preferred the dropdown display. Some users noted that it felt like it gave them more flexibility with typing their own wager or choosing to use a pre-determined value. One user noted that the display felt more clean with the dropdown and offers opportunity to include more than 4 pre-determined wager values.
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2. Users liked the low wager values displayed: All users liked the low wagers; they noted that they do not feel pressured to place a large amount of money into a bet. Users also mentioned that the values fell within their typical range for their own wagers as well.
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3. Users did not expect they could use their keyboard with the QB feature: 2 users mentioned that they were unsure if they would still be able to enter their own wager when presented with the Quick Bet button display.
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4. Users often rely on external information or sports/game knowledge when deciding wager amounts: When placing a wager, users use their own knowledge of the game/sport, friends & family’s opinions, and their general confidence in the bet to decide how much to wager. However, some users noted that they typically stick to lower wager values to avoid losing too much money.

Although I've done some work in this industry, this summer was very different from my past experiences: moving to a new city, learning about a new product, and working with an entirely new team. This internship was challenging, but I pushed myself outside of my comfort zone and achieved my goals that I had set in the beginning.

Some key takeaways:
1. Learning to advocate for myself: As an intern, it can be hard to feel fully integrated into a company/team/role in a short period of time. I learned to take initiative on new projects, reaching out to as many people to learn as much as I could, and even looking for mentorship in the company.

2. The value of a coffee chat ☕️: Going into this internship, one of my main goals was to coffee chat as many people as I could, taking advantage of my time in FanDuel's Atlanta office. I talked to designers from different products, engineers, managers, leads, and many other roles. I set up over 20 chats this summer, and learned about people's roles, journeys, and even ATL recommendations.

I'm so grateful for everyone I worked with this summer, especially Liz L. & Liz P. for always making me feel like a part of the team. Although only for a few weeks, I had a blast and learned a lot during my time on Team Canada 🇨🇦.