Creative Bulk Upload
Improving the campaign creation process with automatic image matching.
Role:
UX Designer
Team:
1 Designer, 1 Product Manager, 5 Engineers
Timeline:
October 2024 - January 2025
Tools:
Figma, UserVoice, Jira, Confluence
Overview

In the Kroger Ad Platform (KAP), building advertising graphics takes up a majority of the time spent on campaign creation. Thus, bulk upload was introduced to streamline this process and reduce the friction that CPG clients experienced in the platform. As the lead designer on the KAP Creative team, I oversaw the end-to-end launch of bulk upload image and text functionality.

Project Details

To learn more about the full details of this project, please contact me.